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Someone who purchases your photograph at a gallery, for example, may not be pleased to see the same image on a mug. Since licenses tend to operate outside of the art market, they can be a useful way to fill gaps in income outside of other commercial or freelance activity, but make sure that the work you license doesn’t negatively impact any of your other markets. Licenses are useful if you are not used to finding different uses for your work that can make you money. Licensees will have access to different markets than you – for example, greetings card stockists – so can help you find different forms of income.Īs the artist, you are still credited as the originator of the image in licensed works, increasing your audience while generating income from your work. Licenses also control the use of artists images in books, magazines, newspapers, online, in video, advertising and other media.Ī license allows you the flexibility of working with other organisations, companies or individuals who can help your work access a new market for sales without giving up your copyright or other rights. With a license, you get to choose exactly what your work can be used for, where in the world it can be used, and for how long, while getting an income from the licensee – the person or company asking for the license – for that use. Purposes could include using it on prints, greetings cards, posters, clothing, or even marketing materials and souvenirs. When you license your work, you are giving permission to someone else to use your artwork in a specific way, over a specific period of time, for a specific purpose. Licensing can be a useful way to earn extra income by permitting other uses of your work in exchange for money What is licensing?